Shabby Apple, an online dress company, has reached its goal of helping 600 of women in developing countries to attain microcredit financing in order to start businesses of their own and earn incomes to support families.
Shabby Apple donates a portion of the proceeds from each dress sold and recently hosted "Couture for a Cause," a charitable fashion show to raise awareness for Unitus, their charitable partner. Couture for a Cause was held in Richmond, Virginia and included a fashion show and performances by local bands. Attended by several hundred people, the event's entrance fee went entirely to Unitus. Shabby Apple intends to hold similar events at least once annually.
Giving even a small amount can allow for women to buy the tools necessary to create their own small business and provide for themselves and their families. "We're so pleased to be able to contribute globally to women who are in extreme poverty and often have few or no resources," owner Emily McCormick said. "Giving even a small amount can allow for women to buy the tools necessary to create their own small business and provide for themselves and their families."
Shabby Apple partnered with Unitus, a leader in the micro-finance industry, two years ago. Shabby Apple donates 5% of the net proceeds from dress sales to support the work of Unitus and provides its customers the opportunity to donate $5 every time they buy a dress. Every $100 donation from Shabby Apple to Unitus provides at least 20 women with access to life changing financial services.
About Shabby Apple
Shabby Apple LLC is a dress company that offers figure-flattering, moderately-priced designer dresses. Shabby Apple vends exclusively dresses and accessories and teaches women how to accessorize in different ways to make the same dress appropriate for different occasions. Shabby Apple launches three new lines of dresses a year; in March, August and November. Shabby Apple also owns Shabby Baby, a line of girls and little girls dresses from infant size up to girl size 12 and Mama Apple, a line of maternity dresses. Shabby Apple is a women-owned and women-operated, socially responsible company. By partnering with Unitus, a non-profit organization in the microfinance industry, Shabby Apple donates time and money to help alleviate global poverty for millions of women and their families.